Liveloveleca is dedicated to indoor gardening using leca, showcasing the master gardener, Badji, and artsy photographs of her plants. The site provides common sense tips on leca, starting plants in leca, and transferring to leca. It aims to cater to indoor gardeners by offering years of experience in the technique, quality videos and photos, as well as accessible and approachable tutorials. The business focuses on providing information rather than selling products at this point.